Amy whitfield is a visual storyteller with a cinematic eye for real environments.

Creating commercial photography and film that stays in context.

Shot on location, during real service or real use.
You stay in your rhythm, I work alongside you.

Content libraries for social, web and campaigns.
Short-form video and brand films.
Seasonal shoots and campaign work.
Founder, artist and personal brand portraits.
Hospitality, accommodation, wellness, food, beverage and lifestyle brands.

Sydney, Melbourne, Forbes.

Amy Whitfield
    • Lifestyle photography for conscious brands, makers, and creatives

    • Food and drink photography for restaurants, cafes, bars, and caterers

    • Hospitality venue photography. Interiors, kitchens, staff, service.

    • Winery, brewery, and distillery photography. Storytelling and product shots.

    • Product photography for web, socials, eCommerce, and campaigns.

    • Macro photography for packaging, ingredients, and styled details.

    • Menu, cookbook, and editorial photography.

    • Small business and start-up content creation.

    • Personal branding portraits for creatives, founders, and freelancers.

    • Natural light portraits and professional headshots, or my lights can pop-up as a studio at your location.

    • Documentary-style photo storytelling.

    • Events both personal and making corporate feel personal.

    • Vertical video content for Instagram Reels, TikTok, and Facebook.

    • Behind-the-scenes video production for makers, chefs, artists, and brands.

    • Cinematic short-form brand films and artist profiles.

    • Recipe video content for chefs, cafes, and food brands.

    • Social-first video content with authentic mood and intentional pacing.

    • Hybrid photo and video packages for launch campaigns.

    • Casual, lofi phone-style video with pro polish.

    • DSLR cinematic video with lighting, sound, and storytelling.

    • Full-service content production and campaign direction.

    • Visual storytelling for ethical, sustainable, and independent brands.

    • Creative concept development for photo and video shoots.

    • In-house content studio setup consulting for small teams.

    • Content strategy for marketing managers needing reliable assets.

    • Monthly retainers and seasonal storytelling packages.

    • Workshops for in-house creative teams and advice on studio photography mentor for brand teams.