Country-hearted Melbourne creative

A commercial brand photographer and visual storyteller with fifteen years experience working on location for food, drink, hospitality and lifestyle brands.

Creating photography, short films and content libraries designed to support campaigns, socials and long term brand use. Experience led shoots allow teams to relax, stay in their rhythm, and be themselves on camera.

Based between Fitzroy, Newtown and Forbes. Working across Melbourne, Sydney and beyond.

The aim is simple. Make it real. Make it beautiful. Make it feel like you.

Amy’s specialties

Naarm/Melbourne Photographer & Content Creator

    • Lifestyle photography for conscious brands, makers, and creatives

    • Food and drink photography for restaurants, cafes, bars, and caterers

    • Hospitality venue photography. Interiors, kitchens, staff, service.

    • Winery, brewery, and distillery photography. Storytelling and product shots.

    • Product photography for web, socials, eCommerce, and campaigns.

    • Macro photography for packaging, ingredients, and styled details.

    • Menu, cookbook, and editorial photography.

    • Small business and start-up content creation.

    • Personal branding portraits for creatives, founders, and freelancers.

    • Natural light portraits and professional headshots, or my lights can pop-up as a studio at your location.

    • Documentary-style photo storytelling.

    • Vertical video content for Instagram Reels, TikTok, and Facebook.

    • Behind-the-scenes video production for makers, chefs, artists, and brands.

    • Cinematic short-form brand films and artist profiles.

    • Recipe video content for chefs, cafes, and food brands.

    • Social-first video content with authentic mood and intentional pacing.

    • Hybrid photo and video packages for launch campaigns.

    • Casual, lofi phone-style video with pro polish.

    • DSLR cinematic video with lighting, sound, and storytelling.

    • Full-service content production and campaign direction.

    • Visual storytelling for ethical, sustainable, and independent brands.

    • Creative concept development for photo and video shoots.

    • In-house content studio setup consulting for small teams.

    • Content strategy for marketing managers needing reliable assets.

    • Monthly retainers and seasonal storytelling packages.

    • Workshops for in-house creative teams and advice on studio photography mentor for brand teams.

Explore services
Amy Whitfield Photographer and Home Cook

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